Summary:
Executive Producer/Creative Director and Editor with extensive and diverse experience in creative development and production. Strength is working with clients to translate objectives into impactful communications and tell the right story the right way. A proven track record of building and managing creative resources that deliver focused, stimulating and visually exciting marketing communications.
Experience:
Senior Producer/Editor, MossWarner Communications 2016-2020
Concept, write, produce and edit internal communications media for multi-national clients, including; Mars Inc., Goodyear, Toshiba.
Founder/Executive Producer, Cool Calm Creative Group 2008-2016
Launched and built this corporate video production and design company from the ground up. Clients include MasterCard Worldwide, DirecTV, AstraZenica, Pitney Bowes, Denihan Hospitality, Dolce Hotels & Resorts and others.
Senior Director of Multimedia, Starwood Hotels & Resorts 2001-2008
Led concept development, creative direction and production of all video and digital marketing content for all distribution channels of Starwood and its nine global brands including Sheraton, Westin, St. Regis and W Hotels. Reported to Chief Creative Officer.
Accomplishments:
Development of brand identity media to help re-launch and define Starwood brand identities and strengthen Starwood brand partnerships.
Built and supervised a digital media production group of 14 people, and an on-line digital asset management system from a simple archive to an enterprise critical asset creation and management system. www.starwoodarchive.com (Now Marriott)
Launched and programmed a proprietary television channel with over 60 minutes of high quality programming for each of 4 hotel brands (Sheraton, Westin, Four Points and Starwood Preferred Guest).
Produced Global Conferences for over 5000 Starwood Associates from 80 countries.
Developed high quality rich-media content program for www.starwoodhotels.com.
Negotiated contracts and supervised global photography programs for the 900 hotels and 8 brands of Starwood Hotels & Resorts.
Executive Producer/Owner, Spencer Hill Productions 1995-2001
Development/production/consulting for advertising and marketing communications. Clients include global advertising agencies and Fortune 500 corporations including Bozell Worldwide, FCB Worldwide, Procter & Gamble and others. Services included creative development, television business affairs, talent negotiation and production.
Executive Producer, EUE/Screen Gems 1991-1995
Responsible for launch and management of “Citizen Films”, a television commercial production division dedicated to “real people” and documentary style advertising. Produced television commercials for Fortune 500 national advertisers including J. Walter Thompson (Kodak), Y&R (AT&T) and others. Hire and manage staff of 10. Develop and manage all marketing programs.
Education:
Bachelor of Science, Communications & Film San Diego State University
MBA, Marketing University of Connecticut
Awards & Honors:
Beta Gamma Sigma Scholastic Honor Society, 2003
Winner of the Wolff Entrepreneur Award, 2001
5 Stevie Awards for Best Marketing Video